All Home, founded by the core team behind PharmEasy, is revolutionizing India's $30B+ interior design industry. The startup, now valued at $120 million in its Pre-Series A round, is leveraging a tech-first, asset-light model to deliver AI-powered design and seamless project execution. Backed by Bessemer Venture Partners, All Home aims to become the go-to platform for mid-to-premium homeowners and commercial spaces seeking affordable, tech-enabled interior solutions.
1. Core Offerings:
AI/AR-driven 3D visualization tools
Real-time project tracking with IoT integrations
Curated marketplace of verified vendors
2. Asset-Light Execution:
Unlike inventory-heavy players like Livspace, All Home follows a lean marketplace model with minimal capital investment.
This approach reduces upfront costs by 30% and increases operational flexibility.
3. Revenue Streams:
Design consultation and execution fees (40%)
Marketplace commissions (30%)
SaaS subscription services for designers and vendors (20%)
Premium memberships (10%)
4. Capital Allocation (Post Funding):
40% for tech development (AI tools, IoT)
30% for talent hiring
20% for geographic expansion
10% for working capital
The founding team—Parmil Sheth, Dhaval Shah, and Hardik Dedhia—brings deep operational and financial expertise from scaling PharmEasy:
Parmil Sheth: Built supply chains for 20K+ pharmacies
Dhaval Shah: Drove 10x user growth using digital performance marketing
Hardik Dedhia: Raised $1.2B in equity and debt funding
Strategic Edge:
Proven track record of building hyperlocal networks
Deep investor trust and access to capital
Ability to apply healthcare playbooks to home improvement
1. Market Overview:
Size: $30-35 billion (2024)
Growth Rate: 14-16% CAGR (2024-2029)
Digital Adoption: 60% of design queries are now online
2. Key Segments:
Mid-Income Homes (55%): Fast turnaround, affordability
Premium Homes (25%): Personalization, smart integrations
SMB Commercial Spaces (20%): Scalable, turnkey solutions
3. Industry Pain Points:
6-9 month delays due to vendor inefficiencies
30-50% pricing opacity
40% of projects cancelled before starting
All Home’s tech stack addresses each of these pain points directly.
1. Proprietary Tools:
Design Studio Pro: AI-generated mood boards that cut ideation time by 70%
Project Pulse: IoT-based live tracking to reduce delays by 30%
Vendor Match: Algorithmic sourcing for 15% cost efficiency
2. Operational Efficiency:
Customer acquisition cost: ₹8,000 vs ₹15,000 (industry avg)
Project delivery time: 14 weeks vs 24 weeks (standard)
Tech Maturity & Model:
All Home: AI/AR-first, asset-light
Livspace: Moderate tech, inventory-heavy
HomeLane: Hybrid model, low-tech focus
Key Differentiators:
Dynamic pricing engine
Lower capex
Hyperlocal material supply using digital logistics
Funding Journey:
Pre-Series A: $15M at $120M valuation (MVP launch)
Plan of Series A: $50M at $300M (Pan-India expansion)
Plan of Series B: $100M at $700M (Southeast Asia entry)
Unit Economics:
Contribution margin: 42% (vs. 28% industry avg)
LTV:CAC Ratio: 5.2x
Payback Period: 11 months (vs. 18 months)
1. Market Risks:
Digital reluctance: 65% of homeowners prefer offline consultations
Price wars: Established players may undercut
2. Mitigation Strategies:
"Phygital" model: AR-powered virtual planning + physical sample centers
Blockchain-based contracts: Vendor accountability and quality control
Phase 1 (0-18 months):
Focus on tech-led premium home projects in Mumbai and Bangalore
Phase 2 (18-36 months):
Franchise-led expansion to Tier 2 cities
Phase 3 (36+ months):
White-label tech platform for international interior brands
All Home stands out not only for its disruptive tech stack and proven leadership but also for the operational efficiency and capital discipline it brings from the PharmEasy journey. For early-stage investors tracking India's next wave of tech-enabled unicorns, All Home offers strong founder-market fit and a scalable, asset-light business model.
UnlistedZone Take: With the right execution in India’s metro cities and early traction in premium segments, All Home could evolve into a dominant force in the interior design space—and a strong contender for a future public listing.
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