In a strong display of investor confidence, clean-label food brand Khetika has raised $18 million in its Series B funding round, signaling ambitious expansion plans both domestically and internationally. The round was co-led by the Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors such as Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums. Notably, this round also provided secondary exits to early backers including SIDBI Venture Capital.
Founded in 2017 by Dr. Prithwi Singh, Khetika has built a clean-label product line focused on batters, chutneys, millet-based staples, rice, makhana, and dry fruits. The startup runs on a farm-to-fork model, ensuring traceability, minimal processing, and health-first food alternatives.
In FY25, Khetika posted ₹247 crore in revenue, a significant jump from ₹160 crore in FY24, reflecting 50%+ year-on-year growth. With a bold target of total ₹2,000 crore revenue by FY28, the company plans to scale operations through aggressive manufacturing expansion, category innovation, and deeper distribution.
The funds will be deployed strategically across multiple verticals:
Expand manufacturing units (e.g., new batter plant in Delhi, spice facility in Gujarat)
Triple production output within 18 months
Introduce new regional and ready-to-eat products
Automate processing and establish local distribution hubs
Expand footprint to 40 cities across India and tap into international markets (Middle East, SE Asia, UK)
Scale SuperZop, a tech-enabled supply chain platform linked with over 25,000 farmers
| Metric | FY23 | FY24 | FY25 |
|---|---|---|---|
| Revenue (INR Cr) | 123.7 | 163.8 | 247 |
| Net Loss (INR Cr) | 13.8 | 9.6 | Near break-even |
| YoY Growth (%) | - | 32% | 50%+ |
Khetika has steadily improved its bottom line, narrowing losses while pushing toward breakeven. The recent investments are expected to deliver operating leverage in the coming fiscal.
Khetika’s products are available through:
Quick commerce platforms: Blinkit, BigBasket, Amazon
Modern trade outlets
Over 15,000 kirana stores
Despite the fast growth of quick commerce, traditional distribution still accounts for 75% of total revenue, underlining a solid offline footprint.
Market projected to reach $30 billion by 2026
Shift toward clean-label, preservative-free food
Consumer emphasis on transparency and traceability
Khetika is piloting QR-coded packaging to showcase product origin and quality
Khetika stands out in the crowded D2C food market for its:
Consistent revenue growth and near-profitability
Strong product differentiation and brand recall
Scalable tech-backed supply chain
Backing from marquee institutional investors
With an eye on IPO readiness over the next few years, Khetika is a high-potential candidate for investors seeking exposure to India’s booming health food sector.
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Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation. Consult financial advisors before making any investment decisions.
