Introduction

PowerUp Money Secures $7.1M Seed Funding to Transform WealthTech! PowerUp Money, a fresh entrant in India’s burgeoning WealthTech landscape, has successfully raised $7.1 million in its first institutional round led by Accel, Blume Ventures, and Kae Capital. This marks a significant milestone as the Bengaluru-based startup prepares for rapid scale-up.

A) Company Background & Founding

Founded: Early 2025 ( In 2023 it founded under the Uni cards, become Independent in 2025)

Founder & CEO: Prateek Jindal, a seasoned fintech leader and ex-co‑founder of Uni Cards
Origin: Incubated within Uni Cards, PowerUp was spun off as an independent entity post-funding 

B) Business Model & Revenue Strategy

PowerUp operates as a Registered Investment Advisor (RIA), offering:

• Free advisory & portfolio management

• PowerUp Elite subscription (₹999/year) featuring quarterly reviews and premium insights

 Revenue is projected from:

• Subscription fees

• Full-service portfolio management in the future

How It Stands Out:
Competes with Dezerv, Centricity, Groww (Fisdom), and Ionic Wealth, but differentiates via tech-first, advisory‑driven offerings targeting ₹0.5–2 Cr investors

C) Founders & Team

Prateek Jindal brings fintech and product expertise from Uni Cards, Ola Money, and Swvl
Supported by a 30–35 strong team with strengths in investment research, data science, and mobile UX

D) Problem Being Solved

Only 55 million Indians currently have mutual fund exposure

Gap: Lack of trustworthy, personalized advisory and digital-first, commission-free products

PowerUp’s solution: Democratize institutional‑grade guidance with a user‑centric experience

E) Funding History & Valuation

1. Seed Round (June 2025)
Amount: $7.1 million (~₹59 Cr)

2. Lead Investors: Accel, Blume Ventures, Kae Capital
Others: 8i Ventures, DeVC

3. Estimated Valuation:
Though undisclosed, early-stage startups like PowerUp typically fetch valuations between ₹250–350 Cr.

F) Growth Plans & Competitive Edge

Using funds to:

• Expand research capabilities

• Enhance product features

• Scale up user acquisition

Competitive advantage:

Unveiling a hybrid model: “free + premium advisory + tech-driven portfolio services”. Positioned to cater to affluent retail investors (₹5 L to ₹2 Cr segments)

UnlistedZone Takeaway

PowerUp Money emerges as one of India’s new compelling WealthTech startups in 2025. With a credible founding team, proven product-market fit, and significant backing, it’s may take a strong fight with RIA & digital investment advisory space.

💡 Watch out for this startup—it’s one to watch in India’s next wave of fintech innovation.