Imagine Marketing Limited is the company behind boAt. Here's how it actually makes money, based on the FY2025-26 report.
boAt is a brand-and-distribution business, not a manufacturer. It designs and brands consumer devices, gets them made by third parties, and sells them mostly through online marketplaces. The report describes it as a digital-first consumer products company selling aspirational lifestyle products at accessible price points.
The giveaway is in the P&L: the biggest expense line is Purchases of stock-in-trade — ₹20,475 million. There is no raw material cost line at all. It buys finished goods and resells them. Property, plant and equipment on the balance sheet is just ₹131 million against ₹29,281 million of revenue. Almost no factory, almost no capital tied up.
Manufacturing sits outside the company in a 50:50 joint venture with Dixon Technologies (Califonix Tech and Manufacturing), set up in 2022 for the "Make in India" push. So it gets domestic sourcing without owning the plant.
Three reported segments — Audio, Wearables, Others:
boAt segment revenue (₹ million)
Category | FY2024-25 | FY2025-26 |
|---|---|---|
Audio | 25,860.4 | 23,244.1 |
Wearables | 3199.67 | 3562.18 |
Others | 1539.33 | 2464.07 |
Audio still drives ~79% of the business (earphones, headphones, speakers, soundbars). Wearables is smartwatches. "Others" is charging solutions, cables, grooming kits and gaming gear — small, but it grew 60% and is the fastest-moving piece.
Roughly, on every ₹100 of revenue:
₹71 goes to buying the product
₹12 goes to advertising and promotion (₹3,398 million — the second-largest expense in the whole company)
₹2 to freight, ₹2 to warranty, ₹1 to royalties, ₹4 to employees
~₹3 is left as profit after tax
That advertising number is the point. This is a model where brand spend is effectively the factory — the company buys commodity-ish hardware and the margin comes from what the boAt name lets it charge. The report leans on this too, citing a community of over 20 million "boAtheads."
Two customers alone accounted for ₹16,926 million, about 58% of revenue. The report doesn't name them, but for a company selling through "leading online marketplaces," that's Amazon and Flipkart. That's heavy concentration risk. The offline push through distributors into Tier 1/2 and smaller cities is partly a hedge against it.
Most subsidiaries are plumbing (trading arms, a Singapore entity, a brand-holding vehicle). The one that matters strategically is KaHa — a Singapore/Shenzhen IoT and wearables tech platform with patented AI/ML capability. That's the in-house technology behind smartwatches, the piece boAt didn't want to outsource.
Revenue fell 3.93% to ₹29,683 million, but profit after tax rose 43.48% to ₹921 million. Wearables swung from a segment loss of ₹467 million to a small profit of ₹29 million. Advertising was cut by ₹500 million and warranty costs by ₹250 million.
So this was a deliberate margin-repair year, not a growth year — shrinking the loss-making smartwatch push, spending less on marketing, cleaning up the P&L. Which makes sense given the context: the company has filed for an IPO (₹5,000 million fresh issue plus ₹10,000 million offer for sale) and wants profitability on the record before listing.
| Particulars | FY23 | FY24 | FY25 | FY26Latest |
|---|---|---|---|---|
| Revenue | 3,377 | 3,104 | 3,073 | 2,931.4▼5% |
| EBITDA | -81 | -3 | 100 | 117.6▲18% |
| OPM (%) | -2.4 | -0.1 | 3.25 | 4▲23% |
| PBT | -163 | -70 | 75 | 114▲52% |
| PAT | -129 | -53 | 61 | 84▲38% |
| EPS (₹) | -13.44 | -5.52 | 6.35 | 8.74▲38% |
Official annual reports and financial statements filed by Boat Unlisted Share (Imagine Marketing), year by year. PDFs open in a new tab.
Please find below the procedure for buying Boat Unlisted Share (Imagine Marketing) at UnlistedZone.
Please find below the procedure for selling Boat Unlisted Share (Imagine Marketing) at UnlistedZone.
The lock-in period for Boat Unlisted Share (Imagine Marketing) varies depending on the category of investors:
This regulation was introduced by SEBI in August 2021. The rule change, which reduced the lock-in period from one year to six months, was aimed at encouraging more investments in startups that are preparing for public offerings or IPOs. This reduction in the lock-in period is seen as a significant step forward, and since its introduction, many Portfolio Management Services (PMS) have been advising their clients to invest in Pre-IPO shares to capitalize on the benefits of early-stage investments.
However, for SME IPOs, the lock-in period is of One year.
DIS, or Delivery Instruction Slip, is a tool used by investors to sell or transfer Boat Unlisted Share (Imagine Marketing) from their demat account to another. There are two types of DIS Methods:
1. Offline-DIS: This is a traditional, paper-based method for transferring shares. When using Offline-DIS, investors are required to fill out a DIS form and submit it to their broker. The necessary fields in the form include:
a. ISIN number of Boat Unlisted Share (Imagine Marketing).
b. Name of Boat Unlisted Share (Imagine Marketing).
c. Quantity of Boat Unlisted Share (Imagine Marketing).
d. Consideration Amount.
e. Target DP ID and Client ID.
f. Annexure.
2. Online DIS: Some brokers offer the facility to transfer Boat Unlisted Share (Imagine Marketing) through an online DIS system. It's advisable to check with your broker if such a facility is available.
For instance, platforms like Angel Broking provide an Online-DIS feature. In this method, an investor simply needs to add a beneficiary and transfer Boat Unlisted Share (Imagine Marketing) by filling in details similar to those required in the Offline-DIS.
For a more comprehensive understanding of this process, you can refer to our detailed article: https://unlistedzone.com/how-do-i-sell-my-unlisted-shares/
In recent years, the unlisted share market has expanded significantly, leading to a reduction in the minimum investment amount. Previously, the typical investment ticket size ranged from 5-10 Lakhs, but in the current market scenario, it has decreased to between 35-50k. Therefore, through our UnlistedZone platform, if someone wishes to invest in Boat Unlisted Share (Imagine Marketing), the minimum investment required would now be in the range of 35-50k
Yes, buying and selling unlisted shares in India is indeed 100% legal. This activity is regulated and governed under the guidelines provided by the Securities and Exchange Board of India (SEBI). Investors and traders must adhere to these regulations and guidelines to ensure compliance with legal and financial standards. It's important for participants in the unlisted share market to be aware of and understand these regulations to engage in transactions legally and securely
When you sell unlisted shares within a period of two years from the date of acquisition, any profit earned from the sale is classified as Short-term Capital Gain (STCG). This gain is then added to your total income for that financial year. The tax on this short-term capital gain is calculated based on your applicable individual income tax slab rates. Therefore, the rate at which you will pay tax on the STCG from unlisted shares depends on your total income, including this gain, and the tax slab it falls under as per the prevailing income tax laws in India. It's important for investors to consider these tax implications when engaging in transactions involving unlisted shares.
Long-term Capital Gains (LTCG) on unlisted shares in India refer to the profits earned from the sale of unlisted shares that have been held for more than two years. The key aspects of LTCG on unlisted shares include:
When shares initially bought in the unlisted market become listed, the taxation rules change significantly if these shares are sold through a stock exchange. Here's what investors need to know:
Transition to Listed Market Tax Rates:
Once unlisted shares are listed on the stock exchange and subsequently sold, the tax rates applicable to listed securities come into effect. This shift means that the favorable tax treatments for listed shares, as per the prevailing tax laws, will apply.
Taxation Based on Holding Period:
The crucial factor in determining the type of capital gains tax (Long-term or Short-term) is the holding period of the shares. Importantly, this period is calculated from the original purchase date when the shares were unlisted.
Long-term vs. Short-term Capital Gains: If the shares are sold after being held for more than one year from the date of purchase (including the period when they were unlisted), they are subject to Long-term Capital Gains (LTCG) tax.
Conversely, if sold within one year, Short-term Capital Gains (STCG) tax rates apply.
Significance for Investors: This information is vital for investors in the unlisted market, as it impacts their tax planning and decision-making process. Understanding these nuances ensures that investors can strategically plan the sale of their shares post-listing to optimize tax implications.
Advice for Investors: It's advisable for investors to keep a record of their purchase dates and monitor the listing dates closely. Additionally, staying updated with the latest tax regulations or consulting with a financial advisor is recommended for accurate tax calculations and compliance.
When you purchase Boat Unlisted Share (Imagine Marketing) through UnlistedZone, it's important to note that, as per SEBI regulations, these shares can only be transferred to a demat account.
There are two primary ways to check the credit of Boat Unlisted Share (Imagine Marketing) in your account:
1. Using NSDL or CDSL Applications:
Download the NSDL or CDSL application from the Google Play Store.
To determine whether your stock broker is registered with NSDL or CDSL, you can examine the format of your Demat Account number. The Demat Account number consists of 16 characters, combining the DP ID and Client ID.
DP ID is the unique identification number of the Broker, assigned by CDSL or NSDL.
Client ID is the unique identification number of the Client, representing their portfolio.
In CDSL, the Demat Account number is entirely numeric (e.g., 12345678 for DP ID and 91234567 for Client ID).
In NSDL, the first two characters are alphabetic, representing the country (e.g., 'IN' for India), followed by a 6-digit unique number for the Broker (DP ID) and an 8-digit Client ID (e.g., IN123456 for DP ID and 78912345 for Client ID).
2. Checking in Broker's Application:
The credit of Boat Unlisted Share (Imagine Marketing) can also be checked in your broker's application. However, it's important to note that it may take T+2 days for the shares to show up in the application after the transaction.
The Boat Unlisted Share (Imagine Marketing) are credited in the demat account on the same day as the transfer of funds into our company's bank account.
"The price of Boat Unlisted Share (Imagine Marketing) can be checked in two ways. First, you can join our Telegram channel, where we share the latest prices of all unlisted shares daily in the morning. Secondly, you can check price on our UnlistedZone platform to view historical graphs and prices of all shares in one place."
Investing in Boat Unlisted Share (Imagine Marketing), like any investment, carries certain risks that should be carefully considered:
1. Liquidity Risk: Unlisted shares, by their nature, are not traded on public stock exchanges. This can result in lower liquidity compared to listed shares, meaning it might be more challenging to find buyers when you wish to sell your shares.
2. Price Volatility: The price of Boat Unlisted Share (Imagine Marketing) can be more volatile compared to listed shares. This is partly due to the lack of regular public trading and potentially limited information available about the company's financial health and performance.
3. Regulatory Risk: Unlisted shares are subject to different regulatory frameworks than listed shares. Any changes in regulations or compliance requirements can impact the value and tradeability of these shares.
4. Limited Information: There may be less publicly available information about unlisted companies. This can make it more difficult to assess the company's true value and potential for growth, increasing the risk of investment.
5. No Guarantee of Future Listing: Investing in Boat Unlisted Share (Imagine Marketing) with the expectation of future listing on a public exchange carries the risk that the listing may not occur. This can affect both the liquidity and potential value appreciation of the shares.
6. Company-Specific Risks: Each company has its own set of risks based on its industry, management, financial health, and market position. These risks can significantly impact the performance of your investment in Boat Unlisted Share (Imagine Marketing).
UnlistedZone: Pioneering Excellence in India's Unlisted Share Market
UnlistedZone stands as India's fastest-growing and leading marketplace for buying and selling unlisted shares. Over the past 5 years, we have carved a niche in the financial market, website hit user inflows over a 2 million users on our platform since inception. This remarkable journey is underscored by the sheer volume of transactions facilitated through UnlistedZone, which has already surpassed the 300 Crore mark.
At the helm of our success are our esteemed co-founders, Mr. Umesh Paliwal and Dinesh Gupta. Their insights and expertise are regularly sought after by leading financial publications such as MoneyControl, Business Standard, and The Economic Times, particularly for their authoritative views on IPOs and the unlisted market. Our journey over these 5 years has not just been about numbers; it's been about building trust and reliability.
UnlistedZone has established a formidable reputation in the industry, earning the trust and confidence of our users. This trust is our cornerstone, ensuring that new investors can engage with us without the apprehensions of fraud that are often associated with unknown brokers in the market.
At UnlistedZone, we are committed to maintaining the highest standards of transparency and integrity, ensuring that your investment journey is not just profitable but also secure and trustworthy.
Valuation Methodology at UnlistedZone for Boat Unlisted Share (Imagine Marketing)
At UnlistedZone, we employ a meticulous and strategic approach to valuing Boat Unlisted Share (Imagine Marketing), utilizing two primary methods: Benchmark Valuation Based on Latest Funding:
1. Our first step is to examine the most recent funding round for Boat Unlisted Share (Imagine Marketing). This provides us with a benchmark valuation, offering a clear indication of the company's current market value as perceived by investors and industry experts. This method is particularly effective in capturing the latest market sentiment and financial health of the company.
2. Comparison with Listed Peers: In cases where there hasn't been recent funding for Boat Unlisted Share (Imagine Marketing), we adopt a comparative approach. This involves identifying a business in the listed market that closely resembles Boat Unlisted Share (Imagine Marketing) in terms of industry, size, and business model. By comparing and contrasting the two, we can ascertain a fair valuation for Boat Unlisted Share (Imagine Marketing), drawing on the market data and performance metrics of its listed counterpart.
Investor Advisory: As experts in the unlisted space, we at UnlistedZone emphasize the importance of thorough risk assessment to all our investors. It's crucial to evaluate all risk parameters carefully before investing in unlisted shares. This due diligence is key to making informed and strategic investment decisions in the dynamic and evolving unlisted market.
"At UnlistedZone, our approach to sourcing Boat Unlisted Share (Imagine Marketing) involves a strategic and direct method. Primarily, we acquire these shares from two key groups:
1. Employees of the Company: Often, employees of a company receive shares as part of their compensation or through employee stock option plans (ESOPs). Over time, some of these employees may decide to liquidate their holdings for various reasons, such as financial needs or portfolio diversification. We engage with these employees, providing them a platform to sell their shares.
2. Initial Investors: These are the early-stage investors or angel investors who provided capital to the company during its initial phases. As the company grows and evolves, these initial investors might look to sell part or all of their stake in the company. This could be for reasons like capitalizing on their investment, reallocating assets, or other strategic financial decisions.
By connecting with these groups, UnlistedZone ensures a reliable and consistent supply of Boat Unlisted Share (Imagine Marketing) for our clients. This method not only helps employees and initial investors in liquidating their assets but also provides our clients with access to shares that are not readily available in the public market. It's a win-win for both the sellers and buyers, facilitated efficiently through our platform."
"The Securities and Exchange Board of India (SEBI) does have a regulatory influence on the unlisted market, though it's not as comprehensive as its oversight of the listed markets.
Key aspects of SEBI's involvement in the unlisted space include:
1. Applicable Rules and Regulations: Certain SEBI regulations are indeed applicable to transactions in the unlisted market. This includes the mandatory lock-in period of 6 months, the requirement to pay stamp duty, and depository participant (DP) charges for every transaction. These measures are in place to ensure a certain level of standardization and protection in the unlisted market, similar to those in the listed markets.
2. Lack of Specific Regulation for Unlisted Brokers: As of now, SEBI does not have specific regulations for becoming an unlisted broker. This means that while certain SEBI rules apply to transactions within the unlisted market, the process of becoming a broker in this space is not directly regulated by SEBI. This lack of direct regulation highlights the importance of due diligence by investors when engaging with brokers in the unlisted market.
3. Investor Protection and Transparency: The regulations that do apply, such as the lock-in period and transaction charges, are designed to protect investors and add a layer of transparency to these transactions. They aim to mitigate some of the risks inherent in trading unlisted securities, which typically don't have the same level of public scrutiny and regulatory oversight as listed securities. In summary, while SEBI's regulatory framework does extend to certain aspects of the unlisted market, it does not comprehensively regulate all aspects of it, particularly concerning the accreditation of unlisted brokers. This underscores the need for investors to exercise caution and conduct thorough research when participating in the unlisted market."
"For comprehensive and up-to-date news and information about Boat Unlisted Share (Imagine Marketing), we have several platforms to keep you informed. Our website is regularly updated with the latest insights and developments. For real-time updates and engaging discussions, you can join our Telegram channel. Additionally, follow us on Twitter for quick news bites and industry trends. And for more in-depth analysis and informative content, subscribe to our YouTube channel. These resources are designed to provide you with a well-rounded understanding of the unlisted market, ensuring you have access to all the information you need about Boat Unlisted Share (Imagine Marketing)."
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