A) Introduction
Sunday Proptech Limited operates as the asset-owning, financing and investment platform of OYO Hotels & Homes (via parent PRISM Hotels & Resorts Limited). While OYO scales globally with an asset-light, tech-enabled hotel/franchise model, Sunday Proptech is the dedicated vehicle that owns and manages real-estate hotel assets, enabling stable yield generation and long-term capital appreciation.
B) Business Model
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Acquire or convert hotel real-estate assets (either through purchase or long-term leases) in major and non-major cities.
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Rebrand/operate them under OYO/PRISM group brands (Sunday Hotels, Townhouse, etc.) to harness brand recognition + OYO’s distribution ecosystem.
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Drive operational efficiencies via tech (dynamic pricing, direct bookings, cost control) + scale benefits.
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Generate twofold returns: (i) steady operational income (room revenue + ancillary services) and (ii) long-term capital appreciation of the underlying asset.
C) Portfolio Overview
1. Current Owned Portfolio
Sunday Proptech currently owns 8 hotels in the U.S., across mature markets – e.g., Shreveport, St. Louis, Indianapolis and more — with key metrics such as 35–46% EBITDA margins highlighted.
2. Indian Asset Pipeline
In India, a pipeline of premium and mid-stay properties under the “Sunday Hotels / Townhouse” brands are planned, located in economically-significant cities (e.g., Chandigarh Zirakpur, Jaipur, Ahmedabad, Vadodara), aimed at capitalising on strong occupancy and yield visibility in growth markets.
D) Financial & Growth Outlook
With relatively limited current owned assets (8 in the U.S.) but a large pipeline (including Indian assets), Sunday Proptech is positioned for a growth trajectory: the scaling of owned inventory will enhance both top-line (revenue) and bottom-line (EBITDA + PAT) through operational leverage and improved yield per key.
Benchmarking against listed hotel-asset platform peers (e.g., Chalet Hotels Limited, SAMHI Hotels Limited) which trade at EV/EBITDA multiples of ~12-20× suggests that Sunday Proptech could benefit from re-rating as scale, transparency and profitability improve.
E) Leadership & Governance
Under the strategic direction of OYO/PRISM leadership, Sunday Proptech is supported by a management team with experience in real-estate investment, hospitality operations, financial structuring and technology-based hotel operations. The synergy with OYO’s broader ecosystem (distribution, brand, technology) is a core strength.
F) Investment Highlights
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Real-asset-backed hospitality platform with potential for attractive yields and appreciation.
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Strong brand and technology play (via OYO/PRISM) — combining asset ownership with operating muscle.
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Growing footprint across India + overseas, enabling scalability and diversification.
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Potential valuation upside as asset portfolio expands and operational performance improves.
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Timed well given growing professionalisation of Indian hospitality-asset ownership and investor interest in yield-generating alternatives.
G) Recent Investment Update
In a major development as of September 2025, Sunday Proptech secured an investment of ₹ 50 crore from a consortium led by InCred Financial Services and Analah Capital (a Mumbai-based investment firm), backed by PRISM. The investment will fund the acceleration of Sunday Proptech’s expansion of premium and mid-premium hotels under brands such as Sunday Hotels and Townhouse.
Key points from this update:
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Reinforces investor confidence in the business model of asset-ownership + tech-enabled operations in hospitality.
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Signals intent to rapidly scale with a plan to launch 40 new four-star and five-star Sunday Hotels in India and abroad during FY26 across metros, non-metros, wildlife reserves and pilgrimage destinations.
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Investors highlight favourable industry backdrop: listed peers have demonstrated value-creation from hotel-asset platforms, and Sunday Proptech aims to replicate that using OYO’s brand & tech stack.
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The funding provides capital to expand and potentially improve entry valuation of new assets while retaining operating upside and asset appreciation.
Share Allotment & Capital Structure Timeline
| Date |
Particulars |
Equity Shares |
| 28-Apr-2025 |
Equity Shares as per Valuation Report |
2,00,00,000 |
| 9-May-2025 |
Private Placement (Incred) |
2,00,00,000 |
| 28-Jul-2025 |
Private Placement (Tattva)@52.5/share |
62,85,714 |
| 04-Aug-2025 |
Bonus (~ 7:1) |
32,35,37,141 |
| 01-Oct-2025 |
Issue of equity(as a loan) |
2,51,14,155 |
| 03-Nov-2025 |
Private Placement (Incred) |
5,64,33,409 |
| |
Total |
451370419 |
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