Arteria Technologies Raises ₹100 Cr in Series B Funding – Backed by ICICI Venture to Drive AI-led Supply Chain Innovation

A) Introduction: 

Arteria Secures ₹100 Cr to Scale Up Bengaluru-based Arteria Technologies, a rising star in the Indian SaaS ecosystem, has successfully raised ₹100 crore in Series B funding, led by ICICI Venture. This funding round reflects the growing investor confidence in AI-driven supply chain and embedded finance solutions. The startup plans to use the capital to boost product innovation, expand geographically, and strengthen its workforce.

B) What Does Arteria Technologies Do?

Arteria Technologies offers a robust Supply Chain SaaS platform designed to bring visibility, automation, and financial flexibility to enterprises. Their product suite includes:

• Upstream and Downstream Supply Chain Management

• Real-Time Visibility & Predictive Analytics

• Embedded Financing Solutions to improve working capital efficiency for suppliers and distributors

The platform currently serves 100+ enterprise clients across FMCG, automotive, and manufacturing sectors.

C) Business Model: How Arteria Earns Money?

Arteria Technologies follows a B2B SaaS model, offering its platform on a subscription and usage-based pricing. Revenue is generated through:

• Tiered pricing based on enterprise scale and modules used

• Commission on embedded financing deals facilitated through its platform

• Custom analytics and integration solutions for large enterprises

D) Funding Purpose: Where Will ₹100 Cr Be Used?
The raised capital will help Arteria in multiple strategic areas:

1. AI & Product Development:

   • Develop next-gen AI tools for predictive supply chain analytics

   • Improve automation and real-time data visibility features

2. Market Expansion:

   • Deepen penetration in India

   • Expand to Southeast Asia and the Middle East

3. Talent Acquisition:

   • Hire top AI/ML engineers and supply chain specialists

4. New Product Launches:

   • Focus on financing products for SMEs to ease their working capital woes

E) Why Investors Are Bullish on Arteria ICICI Venture's investment
in Arteria reflects broader market trends:

• Growing adoption of digital supply chain tools post-COVID

• Rising demand for AI-led logistics and predictive analytics

• Emergence of embedded finance as a core value addition in B2B platforms

India's supply chain tech market is expected to cross $50 billion, and Arteria is well-positioned to capture significant market share.

F) Growth Triggers & Future Roadmap

• Expansion in untapped emerging markets

• Launch of tailored financing products for mid-size businesses

• Strong tech roadmap with focus on AI-first capabilities

• Increase in recurring revenue through long-term SaaS contracts

G) Risk Factors to Watch

• High competition from global SaaS players

• Regulatory hurdles in embedded finance domain

• Scalability challenges in diverse geographies

H) Conclusion:

Arteria’s Vision for the Future Arteria Technologies is on a mission to revolutionize how supply chains operate through the use of AI, automation, and finance integration. Backed by ICICI Venture and armed with fresh capital, the company is all set to disrupt logistics, inventory management, and enterprise financing in India and beyond.

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